Visit to see this font pairing in action. MARIS MLS: The Saint Louis-based Multiple Listing Service (MLS) uses PT Serif and Roboto on its website. Examples of great serif and sans-serif pairings The serif can provide a website with a particular character (often business-oriented, well-established, more formal),while the easy-to-read sans-serif can fill out the paragraphs. A complimentary serif font, usually in larger type size, works well to set apart headlines and block quotes. Sans serif typefaces are more modern and were designed to be easy to read on-screen, making them a good choice for body copy and navigation. Serifs are the small lines attached to the edge of letters, and sans serifs are fonts without (sans) the lines. There are two core types of fonts, serifs and san serifs. Enjoy! The Basics: Serif and Sans Serif fonts
To help share the font love, here is some insight on font types, our favorite fonts, and where to find them. So much so that websites are often intentionally designed with content in mind. And one of the most subtle yet impactful ways designers keep a customer engaged online is through typography.īy carefully selecting the right font type, font pairings, and font sizes, designers create a content connection with the customer while intentionally drawing attention to crucial areas of the site. From edgy, modern, or bold to light and delicate, fonts contribute substantially to brand perception by conveying vibe and tone. Great design is an essential part of effective communications.
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